FUB is a Danish knitwear brand founded in 2006 by Anne Sofie Olrik and Lotte Bundgaard. The brand creates timeless, comfortable knitwear for children and women with a focus on quality, craftsmanship and classic Scandinavian aesthetics. They create designs that can be worn again and again rather than quick trends. With a discreet color palette and thoughtful details, FUB is known for modern, durable essentials that last season after season.
FUB is a Danish brand established in 2006. FUB creates aesthetic and simple designs in the finest qualities with consideration for people and the environment. All designs are produced without harmful chemicals. FUB only uses OEKO-TEX® certified wool and GOTS certified organic cotton.
We love the brand's simple designs and qualities, which are incredibly durable and last year after year.
