ANNI LU is a Danish jewelry brand that has designed beautiful and delicate jewelry for all age groups since 2013. The colorful jewelry is playful in expression and can be styled both classically and more colorfully.

The fine brand was founded in Copenhagen in 2013 by Helle Vestergaard Poulsen. The brand name, ANNI LU, is a combination of the names of the two most important women in her life: her mother, Anni, and her daughter, Lue...